Partnerships are a great way to leverage and synergize with established companies to grow your business footprint. In the same spirit, it was recently announced that 7 Eleven will enter Laos with CP ALL. That is to say, they have signed an exclusive master franchise agreement with CP ALL for Laos as a new territory in an effort to expand its footprint.
7-Eleven is a popular American international chain of convenience stores that have been growing across the globe. This includes most of the major countries like the U.S., Canada, Mexico, Japan, South Korea, China, and the Philippines. Laos will be the 20th addition to the list of countries operated by 7-Eleven. Currently, 7-eleven operate at over 70,000+ locations around the world.
However, this includes the 12,000 stores operated by CP ALL in Thailand. CP ALL is the second-largest market for the convenience store brand behind Japan.
The partnership with CP ALL dates back to more than 30 years ago when 7-Eleven initially signed a licensing agreement with them in Thailand. In addition, 7 Eleven signed another agreement early this year with CP ALL Cambodia.
The first 7-Eleven Store in Laos is scheduled to open in the country’s capital, Vientiane.
“With its remarkable success in Thailand, I can think of no one better than CP ALL to bring the 7-Eleven brand to consumers in Laos,” said 7-Eleven, Inc. president and CEO, Joe DePinto. “This relationship promises to bring additional jobs and economic opportunities throughout the region.”
Source: Global Franchise Magazine
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