Subway has partnered up with Saudi franchise retailer Fawaz A. Alhokair & Co to open 145 stores in KSA over the next six years. This would nearly double Subway’s current Saudi footprint of 210 stores.
Today’s announcement is another example of our refreshed approach to international growth,” said John Chidsey, CEO of Subway. “Through partnering with companies that have deep regional knowledge and proven success in the industry, such as Alhokair, we are strategically expanding and strengthening our global footprint around the world.”
Why partner with Alhokair
“We are committed to supporting leading global brands, such as Subway, and their expansion in Saudi Arabia by leveraging our regional expertise and success in deploying omni-channel capabilities, cementing our transition to a lifestyle retailer of choice in the Kingdom.
The master franchise agreement with Subway will enhance and diversify our evolving food and beverage brand portfolio in the Kingdom.
We look forward to capitalizing on a sizeable and growing network to deliver an improved and unique experience at quick-service restaurants (QSRs) to meet the increased demand amongst guests in the region.” -Marwan Moukarzel, CEO of Alhokair
Mike Kehoe, EMEA president at Subway said: “Subway’s commitment to offering craveable, freshly made menu items with affordable and convenient service will continue to attract more guests and position the brand well for growth in Saudi Arabia for years to come.
“Alhokair, with its size, expertise in retail, digital and proven track record of success in growing other international food and beverage brands in the region, makes the company an excellent partner for Subway.”
Faisal Younes, head of food and beverages at Alhokair, said: “We are thrilled to continue to grow our food and beverage portfolio in the Kingdom with Subway.
“Alhokair’s extensive knowledge of the food and beverage industry and experience in the Saudi market advantageously positions us to lead the integration and growth of unique restaurant concepts, particularly QSRs to deliver a high-quality experience to our guests.”
Subway’s UAE growth
Subway also entered a master franchise agreement with development partner Kamal Osman Jamjoom Group (KOJ). The restaurant brand is seriously seeking to expand its footprint in the MENA region.
“Subway is making bold and impressive changes to continue to grow its presence in markets around the world,” said Hisham Al-Amoudi, Group CEO of Kamal Osman Jamjoom Group.
The agreement will enable significant growth in the UAE in the coming years including accelerated deployment of restaurant remodels. The plans will feature the new, modern “Fresh Forward” design.
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