Bad Ass Coffee of Hawaii Inks 10-Unit Agreement

A development deal for 10 units of the popular coffee chain Bad Ass Coffee of Hawaii has been signed in West Houston and Galveston. The company is known for its exceptional sourcing of Hawaiian coffees and unique cafés. The company is already well on its way to achieving its expansion objective of opening 150 new facilities over the following five years.

Kyle Price and Heath Rushing are the co-founders of RPC Ventures, LLC, the organization behind the 10-unit deal. The two work as executives at a sizable Houston hospital network. They had been looking to start a business together for some time because they have worked together for so long. Price and Rushing investigated their alternatives in the coffee industry after identifying a mutual passion in entrepreneurship and a love of coffee. They started their adventure with the company as franchisees and look forward to serving the broader Houston and Galveston areas because they align with Bad Ass Coffee of Hawaii’s beliefs and goals.

“After our introduction with the Bad Ass Coffee of Hawaii leadership team, we knew right away that this was the brand for us,” said Price. “We love how the brand honors its Hawaiian heritage and creates a culture that differentiates itself by embodying its island roots. Bad Ass Coffee of Hawaii also isn’t just a brand, it’s an identity and the vision is to fuel the inner badass in all of us. We hope to unlock inner badasses by fueling customers with energy and kindness every single day,” said Rushing.

Within the following four and a half years, RPC Ventures, LLC intends to build the 10 units in the West Houston and Galveston Island region. The team saw the need for a novel coffee idea as well as the chance for growth given the size and double-digit growth of the Houston market. The team wants to continue to expand and has many more agreements with the brand lined up for the future.

With one site scheduled to open in North Dallas in 2023 and five more to be constructed in the larger Dallas market over the following three years, Texas is proving to be a strong development state for Bad Ass Coffee of Hawaii. The senior leadership team has determined that Texas is a market with strong growth potential and is aggressively seeking to expand in Dallas, Houston, San Antonio, Austin, and locations along the Texas Gulf Coastline.

“Bad Ass Coffee of Hawaii is entering a new state and we could not be more excited about the opportunities that will come from this partnership. Our brand growth is accelerating at a fast pace and we are excited for what the future holds in the great state of Texas. Kyle and Heath have great insights on the market and are a great fit to bring Bad Ass Coffee of Hawaii to the Houston and Galveston areas.” added Scott Snyder, CEO of Bad Ass Coffee of Hawaii.

There have been five new store openings so far this year, and three more are anticipated by the end of the year. There are also 13 new locations being built, and an extra 80 units have been sold. The company also had a 76% rise in average unit volume from 2019 compared to last year, a result of system-wide investments and improvements.

On the Big Island of Hawaii, Bad Ass Coffee of Hawaii was founded in 1989 with the intention of bringing superior American-grown coffee to consumers worldwide. Bad Ass Coffee sources its quality coffee from Kauai and Maui in addition to the Big Island’s renowned Kona region. In addition to excellent Hawaiian coffees, Bad Ass Coffee of Hawaii offers a wide selection of blended drinks, lattes, teas, inventive meals with a Hawaiian twist, branded goods, and cold brews.

The Hawaii-based Bad Ass Coffee Company is seeking partnerships with motivated and qualified people looking for both single-unit and multi-unit possibilities. The company presents a low-cost, greatly expandable possibility with a promising financial outlook. Franchisees should budget between $385,500 and $778,000 for their whole investment. Veteran franchisees who sign up will get a $10,000 discount off the first franchise price as International Franchise Association VetFran members.

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