Cinnabon announced a franchising deal with the Innovative Union Company (IUC) to bring 130 new Cinnabon bakeries to the Saudi Arabia within the next five years. Once the additional units open, IUC will be the largest Cinnabon franchisee in the world with 250 bakeries.
As an effort to expand their business, IUC (part of Fawaz Alhokair Group) has secured several partnerships to provide franchisees with the resources needed to succeed and grow. They recently joined forces with the Saudi Social Bank to help fund Cinnabon business owners and guide emerging entrepreneurs to financial independence.
IUC has also partnered with Monshaat, an organization focused on supporting, developing, and nurturing small to medium size businesses by implementing projects that promote the spirit of entrepreneurship.
In addition, Monshaat will help generate awareness of opportunities with IUC and Cinnabon, promoting business ownership professionals from all backgrounds.
IUC continues to educate young adults by teaching them about the franchise industry and providing them with the necessary information to help them find a fulfilling career after college.
IUC also works with post-graduate students at the Swiss Hospitality Center to enhance their culinary and hospitality skills and assist if they should want to pursue franchise opportunities.
“We’re thrilled to partner with IUC to expand Cinnabon’s footprint across KSA. At a time of revolutionary development for Saudi business owners, we are confident that IUC is set-up to provide the financial tools, resources and support for budding entrepreneurs to operate a successful franchise business.” –Beto Guajardo, President of Focus Brands International, a division of Focus Brands LLC.
“We’re passionate about Cinnabon and driving entrepreneurship in KSA. We really want to help prospective business owners accomplish their dreams,” added Mohammad Alohaly, Sub Franchise General Manager of IUC.
In addition, Cinnabon continues to grow in MENA, this year signing multi-unit deals for bakeries in Bahrain, Kuwait, Pakistan, Turkey, and United Arab Emirates.
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