Kitch operates a hybrid cloud kitchen/storefront model and has entered the F&B sector with $15m privately capital early this year. They have signed a franchise agreement with Lebanon’s popular Barbar restaurant, to expand the operations across the GCC region.
The first of these chains will open in Dubai this year and will be located on Hessa Street for dine-in and delivery services. Following which 8 more will open in UAE and 2 in Qatar by the beginning of 2022. In addition, 20 more will open in Saudi Arabia, 4 of which will operate in Riyadh in the 2nd quarter of this year.
Mohammad Ghaziri is the founder of Barbar. It started in 1979 as a small ‘Manouche’ bakery in front of the famous Piccadilly theatre in the heart of Beirut. The restaurant was an instant hit and gained popularity for its delicious manouchés and was visited by singers, artists, and celebrities who performed at the theatre.
Barbar was a family business that was built from the ground up over the years. Their products include shawarma, falafel, fatayer, grills, burgers, ice creams and fruit cocktails to its extensive menu. What makes them stand out is that Barbar has never closed its establishments and continues to remain open 24/7. Not even during the pandemic and periods of strife. Thus making it a preferred destination for not just their comfort food, but also as one of the most acclaimed restaurants in Lebanon and a tourist attraction.
“As part of our franchise agreement, we will be serving the world-class offerings and the delectable menu of Barbar through our premium store-front facilities and cloud-kitchens in the region,” said Walid Hajj, co-founder and CEO of Kitch.
“We are confident that our omnichannel cloud kitchen model will further strengthen Barbar’s brand positioning and following in the GCC,” he added.
Source: Gulf Business
Get to know who are the industry key players, visit our Interview of the Week page.
To stay updated, visit our Franchise News section.
To learn more, visit our Franchising Tips section.
Subscribe to our email list to get the updates to your inbox:
Contact our team for an opportunity to get featured:
Franchise Feasibility Studies: “This is used to check if a company can be a good franchise.”
The Franchise Talk is more than just an online platform … it is a Community.
A Community to connect franchisors and brands with franchisee and investors from the Middle-East.
A Community to share latest trends, rules, regulations, and most recent product launches in the world of franchising in the Middle East.
A Community to get inspired, explore success stories and enable new experiences.
The Franchise Talk is not just an information provider. The Franchise Talk Connects, Informs, Inspires, and Educates investors, franchisees, and future start-ups and entrepreneurs.
Copyright © The Franchise Talk 2023. All Rights Reserved
1 Comment