Franchise Initiative by Khalifa Fund aids in the growth of UAE companies

In 2013, Khalifa Fund partnered with FranCorp to launch the ‘Franchise Initiative’ program. The Franchise Initiative by Khalifa Fund aids in the growth of UAE companies in local and international markets. This includes providing them with legal, operational and marketing frameworks to develop into a franchise with full documentation, templates, branding, processes and procedures, and a business model that applies to their companies.

Mouza Obaid Al Nasri, Acting CEO, Khalifa Fund for Enterprise Development stated: “Khalifa Fund has continuously dedicated itself to supporting, guiding and nurturing UAE SMEs, from ideation phase to franchising. The Franchise Initiative has proved to be a tremendous success this year, with multiple UAE owned and operated SMEs joining the vast list of organisations that we’ve helped prepare to expand both regionally and internationally.

With the aim of working towards the Abu Dhabi Economic Vision 2030, and the UAE National Agenda striving to achieve Vision 2021, it’s now more important than ever to showcase how Khalifa Fund fully supports SMEs by empowering and enabling them to become fully-fledged franchises.

She concluded: “We aim to contribute to the further diversification of the UAE’s economy by elevating UAE SMEs into global entities, which will further establish advancement in both local and international trade in this ever-expanding global economic market. The Franchise Initiative is a key element in our ongoing efforts to simultaneously enable SMEs and strengthen our economy, and will undoubtedly be a salient initiative for many more UAE enterprises.”

UAE companies gear up for growth

Completion on 2019-2020 edition of ‘Franchise Initiative’ saw three UAE companies gear up for growth. They are listed below.

  1. Amaryliss Flowers
  2. Rafeeg
  3. Rolling Wheels

Layla Al Mulla, Founder of Amaryliss Flowers said: “In the UAE, our industry is very competitive, so gaining guidance and mentorship from Khalifa Fund has helped us propel towards franchising. Working alongside them, we now have an operations process and business model that ensures optimal service to our clients.”

Khamis AlSheryani, Found of Rafeeg stated: “Thanks to the support of the Franchise Initiative and the ongoing financial support and guidance from Khalifa Fund I was able to achieve my vision of launching the Rafeeg application. Due to the support we received from Khalifa Fund we are now looking to expand into Egypt and Saudi Arabia, as well as more places across the MENA region within the next 5 years.”

Israa AlSaiqal, Co-Founder of Rolling Wheels shared: “With the support from Khalifa Fund, I was able to launch Rolling Wheels, a new concept for children’s entertainment in the UAE by creating a safe and joyful roller-skating place for them to interact with each other and to be physically fit.

The first branch was opened in 2017, with there now being two branches in Abu Dhabi. Thanks to the Khalifa Fund Franchise Initiative, we’ve now decided to expand Rolling Wheels by signing franchise contracts which will cover more locations across the UAE. We’ve signed our first franchise earlier this year, and we expect to open the third Rolling Wheels in Yas mall in 2021.”

To find out more information about the Franchise Initiative, kindly visit

Source: Middle East Franchise 

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