Berkshire Starts Franchising in United Arab Emirates

Berkshire Hathaway Home Services is now franchising into the United Arab Emirates with the launch of Berkshire Hathaway HomeServices Gulf Properties.

The Berkshire Hathaway home services is a real estate broker with nearly 50,000 advisors and 1,450 offices which was launched in 2013.

Gulf Properties has a team of 30 professional advisors, support staff and their goal is to triple its advisor count and open a branch in Abu Dhabi.

Gulf Properties has become Berkshire’s franchisee which allows them access to the franchisor’s technology, marketing support, social media, video production and distribution and more.

They have access to global listings, relocation referrals, professional training and marketing program for premier listings.

Gulf Properties Chairman, Ihsan Husein Al Marzouqi, said the franchise agreement allowed them to bring the best practices from the global real estate market into Dubai and UAE.

“Dubai has been a top priority for our network’s global expansion as it represents innovation among world leaders and is a top global centre for trade, logistics, tourism, and finance,” Berkshire Hathaway HomeServices Chairman, Gino Blefari, said.

Gulf Properties CEO, Phil Sheridan, said the change was ideal as the Dubai real estate market moved forward with a growth in population which exceeded 3 million, many of whom own a property.

“We believe the brand will be warmly embraced in Dubai and the UAE as residents and property investors will appreciate the brand’s reputation and marketing potential,” Mr Sheridan said.

Gulf Properties is the fourth global franchisee of the business followed by Rubina Real Estate in Berlin, Kay & Co in London, and Maggi Properties in Milan.

Source:
Franchising.com

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