Home Instead franchisee awarded as “Woman Franchisee of the Year”

The NatWest EWIF (Encouraging Women into Franchising) awards 2020 was held recently. This year, the event was hosted virtually. The home care franchise Home Instead announced that Cath Chalton won the “Woman Franchisee of the Year” award for this year.

Catharine started her home care company in 2007 with her husband, Mike. She is the co-owner of the Wirral office for Home Instead. She received the award for her outstanding contributions as both a franchisee and a representative for franchising.

The award was presented by Amy Thomas from McDonald’s. ‘Cath embodies the culture of the Home Instead network and is recognised for the high standard of service provided to their clients. She is as passionate about franchising as she is about her business. She is trusted to trial new developments and new initiatives so the whole franchise network benefits.’ – says Amy.

Moreover, Cath Chalton served on board of the BFA (British Franchise Association) since 2013. Her office in Wirral even runs their own charitable arm ‘The Wirral Care Foundation’. Her franchise office received the ‘Outstanding’ rating in 2019 by the Care Quality Commission (CQC), the regulator of care providers in England.

CEO of Home Instead UK, Martin Jones said, “Cath is certainly a deserving winner for EWIF’s Woman Franchisee of the Year. I am very proud of her achievements and outstanding contribution to the Home Instead network, and the broader franchising sector. Congratulations!”

Encouraging Women into Franchising

The EWIF  is a not-for-profit organisation that runs entirely by volunteers. They provide advice and guidance to women looking to venture into the franchise industry. Their mission is to educate, inspire and empower women considering or involved in franchising through a network of Ambassadors.

Source: Business Franchise Magazine

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