Martha Stewart, an iconic food entrepreneur is now on BurgerFi’s board of directors. Moreover, she will be the chair of the Product & Innovation Committee. BurgerFi is a premium fast casual food chain that is popular for its organic burgers. In other words, they only use 100% natural American Angus beef with no steroids, antibiotics, growth hormones, chemicals, or additives.
“BurgerFi is honored to welcome Martha Stewart to our board of directors. Highly regarded as the ‘original influencer,’ her lifetime of successful achievements and knowledge of marketing, product innovation, and food expertise are second to none,” said Ophir Sternberg, executive chairman of BurgerFi.
“BurgerFi’s chef-driven concept attracted me to the brand. From its hand-crafted menu items and its commitment to the NAE program – No Antibiotics Ever – BurgerFi’s mission to redefine the way the world eats burgers is powerful and showcases its efforts to excel with its products and innovation. I am looking forward to being a part of the BurgerFi family and watching the brand amass its true potential,” said Martha Stewart.
“BurgerFi is a powerful better-burger concept and when you combine forces with a powerhouse like Martha Stewart, who can infuse her talent, experience, and knowledge with a passion and excitement for the brand, it’s a recipe for even greater success,” said Julio Ramirez, CEO of BurgerFi.
“It’s a great honor to welcome Martha Stewart to the BurgerFi board of directors. With chef-inspired products, Martha’s appointment to the board seemed natural given her cornucopia of achievements. Her contributions as chair of the Product & Innovation Committee collaborating with our very own chef Paul Griffin will undoubtedly boost the brand and create strong value for the company.”
Source: Global Franchise Magazine
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