Popeyes Louisiana Kitchen Inc, also known as Popeyes, is set to expand in Saudi Arabia following the signing of a franchise agreement.
The franchise deal between Popeyes and Saudi’s Gulf Brand Fast Food Company, a subsidiary of Tanmiah Food Company, will see new Popeyes restaurants opening in the coming years.
Today, Popeyes operates in 30 countries worldwide and has more than 3,451 outlets.
David Shear, International President of Restaurant Brands International, the parent company of Popeyes , commented:
“Our agreement with Gulf Brand Fast Food Company is an exciting step in delivering on our commitment to serve our signature blend of spices, flavors and experience to more guests around the world. Saudi Arabia is an important market in our expansion plans for the MENA region, and we look forward to see chicken-lovers in Saudi Arabia getting their hands on Popeyes world famous dishes including our Chicken Sandwich with the expansion of our footprint across the Kingdom.”
Zulfiqar Hamadani CEO of Tanmiah, commented:
“Today’s announcement marks an important step in Tanmiah’s trajectory as we diversify our business further across the value chain. The establishment of Gulf Brand Fast Food Company and the agreement with Popeyes form part of our strategic growth plans, which will see us focus on expanding our capacity in our core segments and build a leading food brand franchise operator offer. We look forward to continuing to deliver fresh chicken to customers across the region.”
Madhav Kapur CEO of Gulf Brand Fast Food Company, commented:
“We are thrilled to announce our partnership with Popeyes and to contribute to the growth of the quick service restaurant market in the Kingdom. Our agreement will grow the presence of the brand, increasing access to tasty products to customers across the Kingdom. We look forward to bringing our experience as an operator of food franchises to deliver a best-in-class customer and brand experience.”
The Gulf Brand Fast Food Company has increased its local sales of fresh chicken by 23% over the past three years. It went from 66.3 million chickens in 2018 to 81.5 million in 2020 and up to June 2021. The Company has sold 73.7 million chickens so far as a result of reinvestment in its assets and operations.