Pure Fitness Teams Up with RCS for North American Expansion

In a strategic move to conquer the North American fitness landscape, PureGym, the U.K.’s fitness powerhouse and Europe’s second-largest fitness operator, has joined forces with RCS Real Estate Advisors. The partnership aims to propel the expansion of PureGym’s successful Pure Fitness brand in the U.S. and Canada.

Founded in 2008, PureGym revolutionized the fitness industry by introducing 24/7 value gyms, making fitness more accessible and affordable. Having conquered European markets, the company introduced its widely successful concept, Pure Fitness, to North America. The expansion also includes the Middle East, where the brand operates under the name “PureGym Arabia” in partnership with local franchises.

James Hathaway, Group International Strategy & Franchising Director at Pure Fitness, expressed excitement about the collaboration with RCS Real Estate Advisors. He highlighted the firm’s market expertise and proven track record in retail real estate strategy, aligning perfectly with Pure Fitness’s plans for North American expansion.

With a mission to make fitness affordable and convenient, Pure Fitness offers low-cost, zero-contract memberships, state-of-the-art equipment, various workout classes, and 24/7 gym access. Currently boasting 1.9 million members worldwide and nearly 600 gyms, including three recently opened locations in the Washington, D.C. metropolitan area in 2022, Pure Fitness aims to solidify its position as a major fitness operator in North America.

RCS Real Estate Advisors, known for its expertise in real estate strategy and market penetration, will play a crucial role in guiding Pure Fitness through the complexities of the North American commercial real estate landscape. Moe Puri, Vice President at RCS, expressed the firm’s dedication to identifying prime opportunities for new Pure Fitness locations, ensuring accessibility to the brand’s holistic fitness experience for communities across the U.S. and Canada.

As Pure Fitness expands globally, the partnership with RCS Real Estate Advisors positions the company to revolutionize the American fitness industry. providing high-quality fitness experiences in one of the fastest-growing sectors globally. Pure Fitness and RCS are actively seeking qualified franchisees to join them on this journey of making fitness more accessible than ever before in North America.

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