Subway has announced a new master franchise agreement in the UAE with development partner Kamal Osman Jamjoom Group (KOJ). This marks the start of a new chapter for Subway in the UAE. Subway is planning to expand its footprint and remain competitive amongst other Quick Service Restaurants (QSRs) in the market.
“As the demand for better-for-you, convenience food increases in the Middle East, it’s more important than ever that Subway is positioned for growth and that we evolve our business model to meet the needs of the local market.” -Mike Kehoe, EMEA President at Subway.
This agreement paves the way for significant growth in the UAE in the coming years. That includes accelerated deployment of Subway restaurants remodels – featuring a new, modern “Fresh Forward” design – as well as improved, consistent guest experiences, both on- and off-premise.
The agreement with KOJ is part of Subway’s multi-year transformation journey to build a better experience and improve all aspects of the brand as the business expands its presence around the world.
Subway plans to double its number of restaurants across the EMEA region in the coming years. To do so, they will continue to seek strong partners to support the brand on its journey.
Dubbed the world’s largest restaurant brand, Subway serves freshly made-to-order sandwiches, wraps, salads and bowls to millions of guests, across more than 100 countries in nearly 40,000 restaurants every day. They rely on committed franchisees for owning and managing their restaurants.
The Kamal Osman Jamjoom Group (KOJ) was Established in 1987. It started operations with one of the earliest The Body Shop franchises in Jeddah, Saudi Arabia. Since then, the Group has evolved to become a leading independent brand owner and a long-term franchise partner. They are partners with some of the world’s most iconic brands, such as The Body Shop, LEGO, and Early Learning Center. Today, the Group has 675 stores in seven countries, and employs about 3,200 professionals.
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