5 Creative ideas to market your business in 2023

In a world where people are increasingly looking to franchise businesses as a way to get started in business, it’s important to find creative ways to market your franchise business in 2023. If you’re not using marketing strategies to promote your franchise business, you’re likely missing out on potential customers who may be interested in your products or services. Here are some creative ideas you can use to market your franchise business in 2023:

1.Influencer Marketing:

Partner with social media influencers who have a large following in your target market.

  • Identify your target audience
  • Research the social media platforms of your influencers
  • Create a proposal to partner with an influencer
  • Arrange a meeting with your influencer
  • Share your business goals and objectives with the influencer
  • Coordinate promotional activities together
  • Monitor and analyze results

2.Virtual Reality/Augmented Reality:

Virtual reality/augmented reality offers a unique and immersive way for customers to experience your products or services. By using headsets and specially designed software, you can create experiences that allow customers to explore your products or services in new ways. This can help you to not only sell products but also show off the advantages of your franchise business. Additionally, this technology can be used to train employees in new techniques or to provide solutions to common customer problems. By using these immersive technologies, you can better connect with your customers and drive increased sales.

3.Personalized Video Marketing:

Personalized video marketing is a powerful tool that can help improve your franchise development. You can use it to create compelling videos that highlight your brand and what you offer your customers. This type of marketing can generate leads and drive traffic to your websites and other digital assets. Personalized video marketing also allows you to interact with your customers in a much more personal way than traditional marketing methods.

4.Interactive Content:

In a franchise business, it is essential to create engaging content in order to increase brand awareness and customer engagement. This can be done through quizzes, polls, games, and even blogging initiatives. By providing engaging content that is specific to your franchise, you can better connect with potential customers and keep them inquisitive about your business. In addition, this type of content can help you generate leads and drive more traffic to your franchise website.


As a franchisor, you need to create a compelling brand story that resonates with your target audience and positions your brand in a unique and memorable way. By engaging in storytelling, you can develop a deeper connection with your fans and build valuable relationships with them. Doing narrative marketing can help you to stand out from the competition, positioning your franchise in a better light than other competitors.

Storytelling should be used as a way to communicate your brand’s philosophy and values to customers. By telling compelling stories, you can inspire people to take actions that support your brand goals. Convincing stories create loyal fans who will advocate for your brand whenever possible. In order to be successful with storytelling, be sure to keep everything consistent across all marketing channels (e.g., social media, website, advertising).

In our current world, it is easy to market more for less using the latest technology and staying updated on the resources that are freely available for many to use.

To get to know who are the industry key players, visit our Interview of the Week page.

To stay updated, visit our Franchise News section.

To learn more, visit our Franchising Tips section.

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