One of the main and most important parts of the franchise system is the valued and successful franchisees. There is no franchise system without them. It is not just the franchisee’s customers who are important. For the franchisee’s customers to be happy, the franchisor must offer their customers – the franchisee – the most comprehensive onboarding process, resources, and systems to ensure franchisee growth.
What is the value of onboarding our franchisees, the value of training, the value of learning, the value of culture, core values, communication, listening, respect, resilience, and so much more? What does value mean to you, in terms of both your system and your franchisees? When was the last time you listened to, heard, acknowledged, and aligned with your franchisees’ concerns?
There are many advantages to an effective onboarding process. It helps with morale, reduces conflicts, helps avoid disruption, and provides increased validation, which has a positive effect on growing the brand. Onboarding is an ongoing process that is crucial for successful franchisees.
Franchisees who know that you value them, have open communication, continuous training, and learning experiences can open up unlimited opportunities. These 5 tips can help you with the process of successful onboarding of franchisees.
Everyone might not learn in the same way. Hence offer a combination of training and learning tools like technology, e-learning, practical skills to equip them for the journey of success. Engage them with a versatile training program that includes the changing demands of the industry.
Ask for feedback from the new franchisees and validate what best resonated with them, what could be enhanced, added, or deleted from the program to make it more robust and successful.
Every quarter, align with leadership, franchise development, accounting, and all support teams involved with the onboarding process to ensure expectations are properly set.
Always engage with your franchisees in open and honest communication.
Ensure that your franchise advisory council includes all perspectives, not just your franchisor’s perspective.
Similar Reads: The Ideal Franchisor / Ideal Franchisee
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