There has been a significant change in the way we do business since the start of 2020. And most of these changes are anticipated to stay forever. With the entire economy taking a hit on sales, there is less more left for marketing and driving more sales. In other words, it is time to explore innovative and cost-effective ways that help reach a growing list of online customers. These below tips on how to market more for less, can really help your franchise survive and scale up their online presence and promote business.
Why should you look at your online presence?
The pandemic has restricted the in-store customer flow. As a result, the restaurant business which is one of the worst hits came up with contactless delivery and drive-thru solutions to provide for the traffic in demand. With more and more companies offering the solution to continue to work from home, there has been a surge in the customers turning to online solution providers for their needs. Those that already have an online presence are continuing to retain their customers by staying in touch and offering exclusive offers to keep them satisfied.
What is Google My Business (GMB)?
Google My Business allows you to create a free business listing and connect with Google customers who use Google Search and Maps. For instance, when you search for an entity on Google search, you will see the profile appear on the right with contact information and location (if they are listed on GMB). Moreover, most of the business centers are listed on GMB. Also, another advantage of listing your company under GMB is that, when you search for related content or companies in the location, your company listing in the same location pops up as an option to choose from for the customer. You can find more free tips to show your business in Google maps.
Search Engine and Online Marketing
We believe that successful franchises invest in digital marketing. Automated email marketing campaigns can save you loads of money by letting you stay connected to your existing or potential customers for a fraction of your marketing budget. In addition, they also share data analytics on the customer engagement that can help you develop better sales strategies over time. Further, remember the more content you have online, the better is the chance of your business showing up to interested customers on Google.
In conclusion, no matter what business you are in, the need to take steps towards digital transformation is vital for survival in today’s world.
Source: Franchising.com
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