Following up on our Franchising Tips post last week, we have more franchise business tips for you. This time we share the tips of Dan Haggerty, the international Minute Press franchisee.
Dan also has over 15 years of experience with big corporations, working for several automotive companies. In his last corporate role, he was his company’s Director of Marketing and played a direct role in print/marketing buys. Dan knows what customers are looking for and will work tirelessly to make it happen! Dan has a BS in Management from the University of Michigan and an MBA in Marketing from the University of Minnesota, USA.
In a blog post on Minuteman Press website, Dan presents his 5 key tips for best managing your franchise business:
1. Work on your business – not in the business
My goal as a manager is to be outside office, fulfilling clients’ needs and making sure that they are receiving the best personalized service. I am to educate them by reviewing quotes and uncovering new opportunities. If I am stuck in my shop doing production work then I’m not using my tools or my time as the business owner wisely.
2. Managing the business includes managing the company culture
It’s your job to create a positive culture from the top down. Sure you have the ideal people and equipment. Identifying trends and taking advantage of them falls under this umbrella and thus does ensuring your team is sticking to a philosophy. Think about yourself as an air traffic control. You’re watching all of the items departing the business and ensuring all of it is being handled correctly in accordance with high standards. You do all of this while keeping an eye on horizon for future growth.
3. Ensure you have the right group working in the proper roles
One common mistake business owners make is having the right people but not putting them in the right positions to succeed. Make sure your staff knows what’s expected of them and do not let them lose focus.
4. Have a road map for the next few months and even the next few years
As a manager, you need to get that vision of that you want to achieve at different stages of your business. You need to have vision to take your organization to the next level.
5. As the manager of your franchise business, remember that YOU are setting the tone
Going back to the concept of being part of a team, I like to be seen as active and focused and let my staff know that WE are growing a business together. You have to set that type of tone for your company so as to generate progress. You have to convey that in whatever you do and set the tone for what kind of franchise you are going to be in order to achieve the desired results.
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