The goal of franchises is to engage motivated entrepreneurs in an opportunity to start a new business with the advantage of the existing support system. In addition, they also offer products and supplies. Most importantly, the franchise owners create and execute a strong marketing plan that will promote business in the regions that it operates. The below list will provide insights on the multiple methods to advertise for franchise owners.
Create Brand Identity
Brand identity includes all the visible elements of a brand, like color, design, logo and even how the brand is distinguished in the consumer’s minds. This means it is vital to create a story around the brand to help the target audience have a positive brand image and boost engagement. This includes all kinds of advertisement, like television, print, internet, website among the others.
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Social Media Presence
Social media has taken control of a big chunk of the viewer engagement platforms. As more and more people proceed to engage in it, there is a greater chance for creating a customer interaction via social media. In other words, this is an area to create a brand personality that can claim significant followers at a relatively lower cost.
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Search Engine Optimization
SEO (Search Engine Optimization) refers to how the search engine picks up relevant content and displays results when looking for answers or products. This is crucial as almost the entire world looks for information via these search engines. In other words, the goal is to get as high as possible in the SERP (Search Engine Results Page) since more often than not we end up clicking on the first three results. SEM (Search Engine Marketing) can help you provide unique, exceptional and relevant content that will add valuable content for your visitors and answer their queries.
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Organize Promotions
Nothing catches the eye as much as giveaways or competitions that can help boost sales or attract customers. Be ready to use a traditional and innovative mix of promotional tools to engage and create excitement among the customers. For instance, a flash sale, festival giveaways, special events, games can create more hype via today’s social media presence. This allows big and small brands to compete in a budget-friendly method.
Participate in Trade Shows
Trade shows are an excellent platform to meet potential franchisees. Since this provides the opportunity to display what you have to offer and connect to expand your business. Participating in regional or national trade shows is also an effective way to advertise your business.
Utilize good PR (Public Relations)
This is one of the least used methods of marketing that can have a high impact on the brand image in the customers’ minds. This includes press releases, sponsorships and other campaigns that can help boost brand awareness. The digital world has made it easy to tap into the advantages of launching a successful PR.
Above all, you must remember that the marketing efforts must be towards meeting your customers’ needs and demands. Marketing allows you to create a direct and personal connection with your target audience with the benefits of your products and services. Begin by conducting strong market research to find your target audience and use the above methods for long-term growth and success.
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Source: Franchising USA Magazine
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