Bake Al Arab Plans 120 Bakery outlets in the UAE by 2025

Bake Al Arab has been serving its customers in UAE with delicious Cakes, Pastries, Desserts, and Arabic Sweets since 2015. Today, we interviewed Mr.Sameer Aloni & Mr Shahal Kolari , the  Co Founders of Bake Al Arab (bakealarab.com) known for their delicious Cakes, Desserts, Sandwiches & Arabic Sweets and this is what they told us:

1.How did you enter the franchise business?

Our first store location was in Dubai and since then we have extended our branches to different emirates within the UAE. With the start of our Dubai project, we received a stunning response from customers, and the demand for our products was great, and our spread on the social media reached all over UAE including Dubai, Abu Dhabi, Al Ain, Sharjah, Ras Al Khaimah and Ajman

Due to increased inquiries, we thought about having other branches in other countries and we had interested investors in opening a branch. This is when, we thought of getting into the franchise business and have seen a potential success within UAE and other countries.

2.Where and how did the idea of your concept come from?

Our family loves to make cakes, bread, loaf, and layers of croissant. We found a big gap in getting affordable cakes with great quality and we planned a cake shop during 2015. Now it’s grown to 15 outlets and increasing.

3.What inspired the brand name?

Bake Al Arab is highly localised for Arab Culture and means fresh baked goodies with mouth-watering aromatic smell.

4. What is the story behind the brand’s logo?

The half circle represents the crescent and love sign for freshly baked foods.

5. What makes your brand different from your competitors?

We have a combination Western and Arab fusion recipes for cakes with innovative decorative styles .The idea is new / breaking the rule for traditional bakeries. We would say we have great market share for cakes in the UAE, which is sold on online and offline stores.

The Store decor is beautiful and fits with the products and creates a feeling of comfort, warmth, and love with the smell of bread, as if you were at home!

Excellence in the good taste of all our products. The presence of such products only in luxury hotels has become today accessible to everyone and with the highest quality. We offer one of the best range of cakes for all occasions. Prices are affordable. One of the basics of daily life.

6. What are the essential qualities that you look for in a franchisee?

• Hard working, with a desire to succeed
• Business minded or own other businesses
• Has the ability to work within a system
• Financially stable and
• A full-time leader to run the business

7. How long does it take, on average, for your franchisee to realize their investment?

The ROI is usually 12 to 36 months, depending on the size of the outlet

8. What was the major challenge you faced in your career, and how did you overcome it?

Before starting our project, we studied the problems faced by restaurants and bakeries around the world and in different cultures. And we found the problem that most stores face is that relying on individuals for baking, cooking or even the store system. We dealt with this problem by relying on a well-thought-out and written system for all the steps of the shop, from the recipe, the method to bake, and the management.

And we established the shop on modern scientific systems and studied plans, written, and electronically preserved.

8.1. What is your best achievement?

To see the constant presence of our customers / clients of various cultures, genders, religions, back grounds, of all ages groups and families visiting us frequently and expressing their desire for our products.

9. How does your business day start?

First we make sure that all stores have enough stock of products. Then ensure all staff and management are in place. Make sure that operations are running smoothly, after that, quick break with a cup of coffee and croissants.

10. What was your best moment throughout your franchise career?

The moment we announced our readiness for the franchise program.

11. Where do you see your brand in the next 5 years?

Within 2-3 years 120 outlets in UAE and around 300 outlets in the GCC region within the next 5 years.

12. Any tips you want to impart to our readers who want to be in the franchise industry?

This is your moment, don’t miss it!
If you want to be unique and distinguished in the business, this is your chance to reach the world.

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