Deniz Bath and Spa – Drops of Calmness

Deniz Bath & Spa is Jordan’s first boutique Day spa catering to both men and women. Conveniently located in the heart of Amman, Deniz offers you tranquil treatments that enable you to de-stress, refresh and reinvigorate your body and mind. At Deniz, you will experience luxury and indulgence as you enter a haven of sensory experiences delivered by highly skilled experts and designed to meet your satisfaction. In our interview with Tareq AL-Hedeebat, CEO, he tells us more about the story of this luxurious experience found only at Deniz Bath & Spa.

1. How did you enter the franchise business?

This type of business is in great demand. Since the first year, we have been asked to have branches in many countries around us.

2. Where and how did the idea of your concept come from?

In fact we have another small bath project but outside the capital Amman. We thought of expanding the project in Amman, as it was built on an area of 1,700 square meters.

3. What inspired the brand name?

The sea is the main inspiration as the name “Deniz” means “sea” in Turkish language

4. What is the story behind the brand’s logo?

It is the mermaid who emerges from the blue sea, where the calm descends sequentially.
It came out of the Danish mermaid story.

5. What makes your brand different from your competitors?

1. The name is more popular and likeable to such societal segment.
2. The number of services offered with quality, experience and unique environment

6. What are the essential qualities that you look for in a franchisee?

1. Substantial sales revenue by end of second year.
2. Profit before tax by end of second year.
3. Have clientele return rate of 90% by end of first year.
4. Become established community destination by end of first year.
5. We are first choice for guest in need for such services
6. We achieve proliferation in the Middle East and North Africa and later in other countries

7. How long does it take, on average, for your franchisee to realize their investment?

It takes almost a year.

8. What was the major challenge you faced in your career and how did you overcome it?

It is the customers’ culture where we had to be patient the first year until they use to our policies and procedures.
Next was the maintenance where we employed specialists to overcome such challenges.

8.1 What is your best achievement?

We met our plan in the first year and survived during Covid -19 pandemic.

9. How does your business day start?

We open everyday at 9:00 a.m and close at 9 p.m in ladies section and in men section from 12 p.m to after mid night.

10. What was your best moment throughout your franchise career?

It was when we got the target with minimum complaints

11. Where do you see your brand in the next 5 years?

We aim to be covering Middle East countries.

DENIZ Bath & Spa is a new destination offering guest the combination massage & Turkish and Moroccan bath, body treatments, facials, nail care, body hair removal, and beauty products, restaurant and more. The services are upscale, beautiful and serene. We are catering to both men and women and offer the latest in all above products.

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