SYMMETRIA® is based on the philosophy “Minimum Intervention, Maximum Effect® ”, by Dr. Nikos Metaxotos MD. PhD. – Plastic Surgeon, Founder of SYMMETRIA®.
Dr. Nikolaos Metaxotos, stands at the forefront of the international plastic surgery landscape, earning distinction as a preeminent figure in his field. Renowned for his expertise, he has become a sought-after professional, dedicated to utilizing his extensive knowledge and skills to enhance the appearance and well-being of individuals seeking cosmetic improvements. Holding a Ph.D., Dr. Metaxotos specializes in minimal intervention cosmetic procedures designed to revitalize the aging face and body.
1. How did you enter the franchise business?
The franchise world came as a natural progression considering the international recognition SYMMETRIA® began to receive booth in terms of praises from international press as well as its plethora of international awards. An expansion in the brand’s scientific community as well as Dr. Metaxotos’ global “Best Practice” speeches triggered the interest of likeminded individuals looking to create a similar, successful environment.
2. Where and how did the idea of your concept come from?
The idea of creating the SYMMETRIA® health, beauty and active aging brand cultivated from how people’s contemporary lifestyles changed. Clients wanted faster, pain free, non-invasive results and they were now placing health and beauty in the same basket. As international trends have shown people are now shifting towards active aging solutions which is something we anticipated at SYMMETRIA® years ago.
3. What inspired the brand name?
“Symmetria” is a name of Greek origin and its direct translation means symmetry. Symmetry for me equals absolute beauty, perfection… It was also a word that was easy to pronounce internationally, as well as remember, so it made sense that my brand was called SYMMETRIA®.
4. What is the story behind the brand’s logo?
Our brand logo is a circle. What better pay to reflect and symbolize symmetry than with the perfection of a circle? The letter font used also stems from the curves of the circle therefore keeping the same aesthetic throughout.
5. What makes your brand different from your competitors?
SYMMETRIA® has established itself as a reputable brand within the medical aesthetics industry, embodying professionalism, trustworthiness, and excellence in patient care. Our unwavering commitment to exceptional customer experiences sets us apart, fostering brand loyalty and positive word-of-mouth marketing. This translates into heightened customer retention rates and increased sales. With robust training and quality control systems in place, we empower teams to perform optimally in their operational endeavors. By prioritizing the customer experience, SYMMETRIA® stands out amidst fierce competition and crowded markets.
Our seasoned team boasts extensive expertise in Research and Development, spanning a wide range of services, products, new medical protocols, and beauty and wellness offerings. We seamlessly integrate cutting-edge, branded medical devices and equipment to ensure cutting-edge solutions.
6. What are the essential qualities that you look for in a franchisee?
We seek long-lasting relationships that guarantee win-win cases for both parties. The core qualities we look for are: honesty, quality services and a like-minded mentality and ethos when it comes to offering innovative, top-tier services.
7. How long does it take, on average, for your franchisee to realize their investment?
This is a question that depends greatly on the country and area that is involved, however on average we could say that it takes around 18-24 months.
8. What was the major challenge you faced in your career and how did you overcome it?
The challenge was to create a brand in an increasingly competitive field and actually set my self apart and create customer loyalty. My life motto is hard work but I wouldn’t be able stand where I do today if it wasn’t for great partners and a solid team.
8.1 What is your best achievement?
Probably the International Prize for Excellence in Quality that the brand received in 2023.
9. How does your business day start?
As a restless soul, my day usually starts with a morning coffee with my team as we have my favourite brainstorming session. This is probably the time we are most productive and come up with the best ideas.
10. What was your best moment throughout your franchise career?
My best moment would have to be when we received the Best Clinic with International Expansion award back in 2021. It was the confirmation and boost we needed to know that we are on the right path.
11. Where do you see your brand in the next 5 years?
Ideally everywhere… realistically in prime locations globally. We are conquering one hot spot at a time!
12. Any tips you want to impart to our readers who want to be in the franchise industry?
Ensure that you make strategic choices, have very good knowledge on cash flow and seek appropriate guidance and management. They key is to focus on the day-to-day aspects.
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