In this interview with the Founder of Hamada Restaurant – Raed Shaban Hamada, we discuss the passion that has been their main inspiration for bringing food from the farm to your plate with love.
1.How did you enter the franchise business?
After the vast experience we gained since we established our first branch 33 years ago in Jaffa and expanded to over 38 branches across Jordan, we decided to branch out our brand worldwide, after observing numerous requests from several international investors.
2. Where and how did the idea of your concept come from?
Our family has long history in culinary started from our grandfathers. I made a decision to adopt the dream, to develop this heritage and create a healthy meal option available to all the people internationally.
3.What inspired the brand name?
It’s our family name, and as long as this name is a pure Arabic name, we decided to adopt it as our brand name.
4.What is the story behind the brand’s logo?
The logo consists of our family name as well as the jar, which is recognized as the broad beans jar.
5. What makes your brand different from your competitors?
We adopt the latest technology to maintain and improve the standards and quality of the products we serve to our customers. We periodically run several scientific researches to develop our products. We are the first restaurant in the region to gain ISO, Haccap and many other recognitions. We are very keen to serve our clients with the highest level of safety and we choose our chain of supply very carefully.
6. What are the essential qualities that you look for in a franchisee?
The franchisee should reflect the right image of Hamada as a unique name with high standards and quality products and services. In brief they must be keen to serve food for the clients and the franchisee must love to eat with his family.
7. How long does it take, on average, for your franchisee to realize their investment?
If the franchisee worked on proper planning, maintained the standards, did the right marketing and served his audience with love and sincerity, it wont take longer than one year.
8. What was the major challenge you faced in your career, and how did you overcome it?
The challenge was how to maintain our products and services to very high standards compared with other competitors.
We overcame this challenge by employing the right people with the right experience and communication skills. In addition, we adopted the latest technology to maintain and raise the standards and quality of the products and services.
8.1.What is your best achievement?
Gaining customer satisfaction and being number one in our field, led to the expansion of our network and helped us reach 38 branches as of today, that serve tens of thousands of families daily.
9. How does your business day start?
We are happy to watch the 38 branches from the control room and be rest assured that the operation is meeting the regulation.
10. What was your best moment throughout your franchise career?
The best moment in the franchise journey was the huge number of interests I received, which makes me feel proud and happy after 33 years of hard work.
11. Where do you see your brand in the next 5 years?
After the successful journey during the past 33 years, I can tell that we will keep expanding Hamada around the world and will keep working till we reach the number one choice for this meal in the Levant at least.
12. Any tips you want to impart to our readers who want to be in the franchise industry?
If you wish to reach a point where your business has franchise potential, never give up, believe in your dream, always dig for information and keep on developing your services.
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