Just when we were thinking there are plenty of burger choices in the city and nothing new can be discovered, we tumble across this innovative joint. Stay hungry for more with Burger Boulevard, a place that runs the juiciest combinations for burgers in town. In an exclusive interview with Rasik Mailademal, Co-Founder of Burger Boulevard Franchise Opportunity, he shares how he discovered the recipe for the best burgers in town.
For several years, our company has been interested in venturing into food industry after success of Telcom retail brand ‘Extel’ with 70 plus outlets in the UAE .
We wanted to design a restaurant concept that offers the highest quality, premium variety of burgers, fries, shakes and more at an affordable price for consumers. We were in menu development for over a year before opening our first Burger Boulevard location in November 2018 in Jumeriah, Dubai UAE
Burger Boulevard menu offers, chef-inspired premium burgers and a variety of signature shakes, made-to-order salads and more. The hand-crafted beef burgers are made from fresh ground chuck. We also offer a dipping sauce bar that includes eight different sauces. Variety of Burger buns are made fresh at our outlets with ultimate taste.
Furthermore, our restaurants also offer half a dozen of beef alternative, one-of-a-kind burgers made with vegetables ,mushrooms or black bean selections. Consumers demand a wide variety of burger choices not currently found in most QSR and fast casual burger restaurants and seek more affordable prices than the casual dining burger establishment or full-service burger bar. By offering such a vast selection of innovative gourmet recipes in a contemporary-style diner atmosphere with fast,
Burger Boulevard is only about real burgers. It’s been our goal since day one to deliver an even higher level of variety, food quality and customer service than others in the category. We listen to customers and give them what they want at a fair price, ultimately providing a premium value and food goodness. That is what we do at Burger Boulevard why we are successful and continue to attract loyal customers. High-touch service, Burger Boulevard’s creations appeal to all audiences and ages, resulting in strong guest traffic during both lunch and dinner.
Currently, we are seeking single-unit and multi-unit operators with proven foodservice or restaurant experience to help grow our brand. Candidates should have a passion for and commitment to exceptional customer service and delivering a fast casual dining experience unmatched in the industry. Additionally, candidates should possess the resources and ability to open the first unit within 12 months and each additional unit at a maximum of 12-month intervals. Franchisees should also possess a minimum liquidity of $100,000 per unit and net worth of $200,000 per unit.
Ideally, we will be in high traffic centres with great access, synergy and a lot of residential and office space nearby. We prefer to be in end-cap locations or freestanding buildings that are not part of shopping centres if they are well located.
We launched our franchise program in September 2019, so at this time we are working to acquire franchisees. We will ensure our franchisees are prepared with the necessary tools and training for success. This includes having access to an extensive in-house team of marketers, designers, public relations professionals and social media experts to help franchisees grow their customer base and drive sales.
Burger Boulevard franchise program was launched in Sept. 7, 2019, and has aggressive growth plans to expand throughout most of the GCC and Pan Asian locations situated in lunch/dinner fast-casual restaurant hubs. The top markets of interest for 2021 are located throughout Saudi Arabia and will extend into select markets along the Middle East countries. While initial expansion efforts will focus on GCC markets, franchise opportunities will be considered in many markets including Europe. When evaluating new market opportunities, Burger Boulevard lies heavily on population density levels, average income levels per household and per capita, growth trend projections and the optimization of units.
Recognizing the number of franchise opportunities that are available, I would suggest focusing on four key components when seeking a franchise: differentiation, demand, quality and support. A prospective franchisee must do a great deal of research and determine what makes the franchise opportunity unique, the demand for the product or service and the experience and support provided by the franchisor.
A new franchisee needs to be intimately involved in the day-to-day operations of his/her business, especially in the early years. Time and time again, I have seen the value of being an owner and operator. The benefits include better service, consistency, operations, controls, marketing and networking in the local community. Once a franchisee has a well-established system and stable, talented management team in place, he or she could be in a position to pull back somewhat from the daily operational tasks.
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