Dr.Edith B Steiner built her foundation on vast experience with different franchise brands. She has been a franchise consultant for many years. She is the CEO of Growentas and Franchise International Expert. Some of the other brands are Floral Image, Chuty’s and Bioresona. In this interview we throw some light on the insights from Dr.Edith B Steiner’s franchise experience.
My entrance was purely accidental, I started working as a Franchise Head Officer & Franchise Manager at wellness weight loss company from Italy.
Due many franchisees I learned very quickly, how demanding it can be to work with franchisees and their employees. Therefore, I took many seminars at different franchise organisation and institutions in EU and USA (especially, International Franchise Association).
As a Franchise expert, we offer:
First, we look for:
All the rest is being a process of business potential and using those by a company itself.
Our organisation has a definitive uniqueness in following matters:
As a franchise consulting company or company Growentas – I always try to see people giving people a wide range of possibilities in order to create sincere communication on the same level of personalities. Everyone is important and we count as a team.
This aspect depends on a business model, local market potential and franchisee’s competences (financial, informational and managerial).
Usually, it takes some years, but mostly it is being decided by success of the business profitability. If we have a business with low margin and great number of competitors, then it is rather a long process.
The major challenge as a franchise consultant:
And at this point, I cannot do anything to change that. As my ethics as a consultant does not allow me to do that. Although, I angrily want to change my client’s choice – but, it takes patience to be that kind of person… I strongly, want to be… Now, I dare to believe that I’m getting there…
My best achievement:
It starts with a cup of green tea and my look into the forest… Then, I have short discussion with my colleagues in office and my online team in Vienna. Then I start with creative stuff and keep on with them until 12:00, then I get into operational things that do not require creativity, as these things need execution.
But before all this happens, meditation with prayer! I love it
When a franchisor follows my guidelines on their way towards internationalisation and when they tell you that all this would not be possible without us.
I see brands expanding their business with a creative approach – with a scope to be more future oriented.
This takes a lot of time, finance & courage. I believe these companies need to make room for innovative products & services as well as socially responsible company. This needs to be included too. My intuition tells me that if companies want gain clients and be successful in future, they have to pay attention to their values and their business model.
Personally, I think these future themes are getting to us with high speed and we better prepare ourselves for these new visions and values.
First of all:
Three steps, that take some years! Do try to choose a good supporting team and consultants so you are at least getting other views and not seeing and taking only yours… (this has been written with kindness and compassion)
Get to know who are the industry key players, visit our Interview of the Week page.
To stay updated, visit our Franchise News section.
To learn more, visit our Franchising Tips section.