Jules & Juliette’s Franchise Triumphs and Timeless Kids Fashion

Jules & Juliette is a boutique with a “French Touch” that specializes in apparel for children. The business was established in 2013 by Isabelle Kelly, whose children served as inspiration for her beautiful sense of elegance in an ancient Pyrenees castle. Under the creative direction of Samera Taleb, an ESMOD graduate and mother of four, Jules & Juliette is revolutionizing children’s fashion. Every collection, which features a distinctive attention to detail, skillfully combines comfort and refinement, ranging from luxuriant European cotton to luxurious Italian linen. Let’s talk about Jules & Juliette’s success story in this interview.

1. How did you enter in the franchise business?

I was working for the Chalhoub Group for 13 years and was exposed to many international brands with franchising concepts.

After this very rich experience, I managed the Middle-East subsidiary of a fashion jewelry brand called AGATHA Paris with a network of 300 boutiques worldwide.

I wanted to create my own brand and had the opportunity to do so

2. Where and how did the idea of your concept come from? 

The concept was created in the south of France with the aim of developing beautiful, comfortable, and refined collections for children.

Jules & Juliette’s signature is attention to detail and finishing, far from industrialized collections.

3. What inspired the brand name?

Jules and Juliette are very popular names in France. Juliette was my great-grandmother, and Jules was her cousin.

4. What is the story behind the brand’s logo?

The logo features a hot air balloon inspired by my dad being a balloon pilot.

The brand essence is rich in family history with a very strong DNA.

5. What makes your brand different from your competitors?

 Jules & Juliette Paris is different from competition by its attention to details and the ability to adapt to the needs of specific markets.

6. What are the essential qualities that you look for in a franchisee?

The most important would be their professionalism and capability to implement the road plan.

Communication would also be key.

7. How long does it take, on average, for your franchisee to realize their investment?

On average, it takes 3/4 months for a franchisee to open the boutique.

8. What was the major challenge you faced in your career, and how did you overcome it?

The major challenge was to start from scratch; there was so much to do: develop the collections, define the best-sellers, source our fabric suppliers, and carefully choose our manufacturers; develop the retail concept and its packaging.

The key is the team that is currently working on Jules & Juliette—the same team since the beginning of our journey.

9. What is your best achievement?

The best achievement was the opening of our first boutique in Dubai. It was an important step for the development of Jules & Juliette.

To see the retail concept live was great!

10. How does your business day start?

With a black coffee and the sales of the previous day!!

11. What was your best moment throughout your franchise career?

The best moments are always when we meet our potential franchisees. I love travelling, meeting different nationalities, and establishing trusted relationships.

We work for the long term; it is important to have the same work ethics.

12. Where do you see your brand in the next 5 years?

Jules & Juliette Paris is now growing quickly, with a lot of requests from many different countries.

It remains an exclusive brand; the goal is to have one boutique in every important capital.

So, we expect to open 15-20 boutiques in the next 5 years.

Two boutiques will open in Riyadh in 2024.

13. Any tips you want to impart to our readers who want to be in the franchise industry?

It is a long journey, but it is extremely rewarding!

To get to know who are the industry key players, visit our Interview of the Week page.

To stay updated, visit our Franchise News section.

To learn more, visit our Franchising Tips section.

Leave a Comment

Your email address will not be published. Required fields are marked *