In this interview find out about the story of how Khan Zaid became a top spot for Jordanian Sharwarma. The Founder and General Manager of Khan Zaid restaurant – Zaid Nabil shares with us on how he built his restaurant franchise over the last decade from Jordan.
Khan Zaid, a great tasting Shawarma place, was founded in Irbid, Jordan in the year 2009 by an entrepreneur called Zaid Nabil. Its booming success is due to its differentiation in the market by the quality of chicken they use and the good value for money.
Khan Zaid targets all segments of society as they sell at affordable prices. Its booming success has resulted in an expansion in Jordan with 4 stores, 3 stores in Irbid and 1 in Amman
In 2021 due to the high demand for the brand outside Jordan, they decided to expand Khan Zeid through their franchising program.
It is well known that originally Shawarma came from Turkey and the word khan is a Turkish word that means shop (Dokkan). Thus, the idea to open a Dokkan Zaid for Shawarma, which is now known as Khan Zaid.
The two layers of green and yellow represent fresh ingredients and the red line represents cleanliness and the quality of service.
What differentiates Khan Zaid from competitors is the following:
The above points help us function smoothly during both the booming times and during the recession.
Our ideal franchisee must have the following qualities
The ROI ( return on investment ) is usually 24 to 36 months.
The major challenge we faced is sourcing and keeping our prices affordable.
We were able to overcome this challenge with our smart sourcing team.
Khan Zaid became a role model in the industry with high quality food and operation optimization standards.
We first make sure that all stores have enough stock of products. Then we make sure that the staff and management are in place. And finally, we ensure that operations are running smoothly.
The best moment was when we announced our readiness for the franchise program.
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