Franchise Brigade is a driven team that supports the search for intelligent individuals with drive and ambition to succeed in this more cutthroat business environment. Together, they use highly effective and focused industry tactics to support franchise expansion. They offer you the assistance and guidance you’ll need to construct a strong and effective franchise model if you have a business that you’re considering turning into a franchise.
1. How did you enter the franchise business?
When I first ventured in the Food & Beverage business back in 2010-2011, seed funding and angel funding was still not a part of growth story, and a bootstrapped brand wanted to raise funds along with expanding the business, and that’s when franchising was started.
In the last decade apart from being able to enhance internal brands to more than 300 franchises, co-founded Franchise Brigade – which is into franchise consulting and franchise appointment.
2. What are the services that you provide to your clients?
- Branding & Digital Marketing
- Franchise Consulting
- Franchise Appointment
- Design & Conceptualization
- Project Execution
3. What inspired the brand name?
Strong visioned, passionate brand & love for their business with similar interests of the founding team.
4.What makes your organization different from your competitors?
Whilst we speak with many brands and analyse the Franchising is not easy – but also with franchise expansions comes other problems which eats away the promoters / core team of the brand.
And hence we provide a full 360 degree solutioning to Brands, starting from Branding, Digital Marketing, Lead Generation, Social Media Management, SEO, Website & other technical support, Franchise Consulting, Franchise appointment, Investor acquisition, Helping brands in identifying real estate, Architectural Designs, Floor Plans, Concept Creation and last but not the least the project & interiors execution.
As a company we can proudly tell that in this 360-degree sphere there are hardly any players offering complete solution.
When we present this to the brand – They just Love it, and of course of history of success vouches for the same.
5.What are the essential qualities that your clients look for in a franchisee?
The list is too long, but to name a few…
- Brand Image
- USP
- Trust Factor
- Scalability
- Business longevity and soon…
6.How long does it take, in an average, for your franchisee to realize their investment?
Well, this depends on brand, the industry and how much investment is involved, we have brands ranging from ROI 6-8 months since operation to 24-30 months.
7. What was the major challenge you faced in your career and how did you overcome it?
Apart from getting people to understand that franchising is not a 100% fool proof business model, covid has been a major impact, nevertheless we did have our share our issues, but we firmly believe that the brands which are deep rooted would sail through like we did.
7.1 What is your best achievement?
Having a strong team, working pan India / Global and working with lot of brands ranging from just started to international and well acclaimed, we have had our fair share of success and I would say that’s the steppingstone towards the best achievement yet.
8. How does your business day start?
Business day usually starts with meeting a lot of enthusiastic to be entrepreneurs and consulting them on what can be done and how it can be done.
9. What was your best moment throughout your franchise career?
Understanding that everyone has a spark to do something of their own and guiding them towards the same has always been the spark.
10. Where do you see your brand in the next 5 years?
Currently we operate majorly in India, and very few places across the globe, but we would be across the globe with all our services and expertise we give in India today in the next coming years.
11. Any tips you want to impart to our readers who want to be in the franchise industry?
To Brand Owners: If you have a strong and neat business idea, no matter who says what go for it, you will get what you desire, trust your instincts its mostly right.
To aspiring entrepreneurs: There is a lot to learn in the market, and there is definitely enough & more opportunity for everyone, scrutinize and commit, entrepreneurship part time hardly works.
To get to know who are the industry key players, visit our Interview of the Week page.
To stay updated, visit our Franchise News section.
To learn more, visit our Franchising Tips section.
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