What makes OLDTOWN White Coffee tastefully different is its commitment to quality in everything they serve. Their premium quality coffee beans are roasted just like the time it was first created. Further, they adhere to diligent R&D through their many years of experience. In the below interview, Dawn Liew, General Manager – F&B Operations, OLDTOWN White Coffee tells us about the variety they have in store for every coffee lover. Moreover, they don’t stop with just coffee, they also serve a delicious variety of food items like toasts, rice and noodles. They currently export to over 18 countries. To date they operate in over 200 cafe outlets across Asia.
When the original founders set up the first outlet in 2005, friends, family, and suppliers in the initial years saw a unique concept which was commercially viable, and the franchise business began with them
We envisioned a world where everyone could have access to Halal certified Chinese hawker-style street food in a clean, comfortable environment, equipped with Wifi for those working out of home.
Our signature product, White Coffee and our formulation began from a small neighbourhood kopitiam in the old town of Ipoh, Perak, Malaysia.
It is a throwback to our origin story, and where we started. Our original white coffee formulation is traced back to a recipe invented in 1958. Our corporate brown colour represents liquid coffee, and our corporate yellow represents the sun which all plants require in order to grow.
Our white coffee is roasted to this day using a blend of 3 coffee beans, namely Arabica, Robusta, and Liberica. Up to 70% of our products served in-store in Malaysia and Singapore are produced from our central kitchen, and bakery. This ensures consistency of product quality across our chain.
Simplicity: Humble and transparent.
Entrepreneurship: Drive and passion for the business.
Accountability: Responsibility for actions taken.
Discipline: Driven to work the business with dedication.
Solidarity: Shared values with us as franchisor in order to ensure a sustainable business for the long term.
The fastest was 6 months, which is still the record to beat, and the standard average is within 36 months.
The global pandemic brought about by Covid-19! We are still facing it now, but we believe we will overcome it with sheer grit, innovation, perseverance, and commitment to growth and redevelopment in all areas of our new business.
To-date, it would be reopening the brand to the possibilities of franchising in the domestic market, and licensing overseas.
With a cup of coffee, of course.
Seeing our franchise business being passed down from fathers to sons and daughters. It is a testimony to the strength of the brand and sustainability of the business model.
We will be Asia Pacific’s largest Halal certified local coffee chain.
A franchise is not a guaranteed win. It is there to minimize entry risk into your industry of choice. Find a franchise that you are passionate about and don’t mind being dedicated to 24/7. Talk to people who are already in the industry, and be aware of the risks. Find a dedicated franchisor whom you believe in, and have chemistry with. Hopefully, you will be together for a very long time!
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