Match your taste buds to some kickass flavors at the Lord of Wings. The Middle East’s first concept offering build-your-own burgers and chicken wings. Their concept fits in high-traffic destinations as well as stand-alone, in malls or on high streets. Lord of the Wings was founded by brothers Marc and Joseph Moudabber. In this interview with Marc, Managing Partner and Co-Founder, he shares his plans to further expand the footprint of franchises across the globe.
It was our own initiative to grow in and beyond the birth country of our concept.
We identified a lack of the only single item specialty in the Middle East at that point in time and we developed the concept accordingly.
Given our expertise in our offering, chicken wings, thus the name Lord of the Wings.
A graphic designer friend loved the name and delivered one of the most striking logos to suit the positioning of the brand.
Lord of the Wings caters to the taste buds of every market without losing its essence. A variation of the cookie cutter formula.It is also modular to operate in a food court as well as in a dedicated dining area.
-Own market knowledge
-Franchise system discipline
In principal, satisfactory franchising returns require medium term periods.
-Reliable supply chain
-Respect of intellectual property rights
-And royalties collection
The best is yet to come.
By planning to tackle the priorities first.
Every time we get referrals from existing franchisees.
After Covid-19, we decided to reposition our brand to the QSR and Fast Casual segments. In the next 5 years we will adopt new technologies to propel us forward in the increasingly competitive market of chicken.
First, invest in a franchise which product you understand or are interested in. Second, respect the business model and third, adequate capitalization is recommended to service the budgeted capex and the operation afterwards.
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