Let us find out more about Desi chicken varieties in Dubai from this interview with Kerala-based Chefprenuer, Virad Krishna, MD of Poko Chick. He made his entrepreneurial debut with the launch of QSR (quick-service restaurant) Brand POKO CHICK, and has devised a strategy to Launch Chicken outlets across Gulf cities in the next couple of years.
Established in 2018, in South Indian markets with 20 plus Desi Chicken varieties of chicken with a localized choice for consumers, Virad basically wants to Indianize the taste of serving grilled and fried chicken.
There are a lot of chicken brands across Indian and Pan Asian markets. I thought the Indian flavors across its states have the potential to develop a Desi brand of chicken. That was the initial start.
Poko Chicken promises to offer an assorted mix of Indian chicken items across 15 states in Indian, in a range of flavors and eventually plans to broaden the basket. “We will do different flavors of chicken, not just the basic crispy fried. We have come up with Punjabi, Tandoori, Malabari, Kashmiri and Real Travancore flavors. We also make tandoori chicken because that’s what really sells here.
Poko means a person who is close to you, someone you trust, happy when they are around..
Logo of Poko Chick themed as a fun and family friendly eatery place.
We have a unique product range. Together with our commitment to make POKO Chick we are confident that the POKO CHICK’s concept under a comprehensive franchise system can be replicated successfully in other parts of the Gulf and pan Asian markets.
When choosing a franchisee, our company primarily looks at these criteria’s
6 to 9 month.
Covid-19 is the biggest challenge. Since we had to re-plan our business plan in 2020 and 2021, our franchise expansion have been put on hold.
The working day starts with fresh cup of tea, news and meeting with my colleagues.
When we signed a Franchise Agreement with our first franchisee
My vision is to grow the franchise as well as gain even more franchisees and franchisors as friends.
Franchise in my opinion is the best method to develop a business in the world.
Fundamentally, the idea of franchising is a business marriage between existing businesses and newcomers to the entrepreneurial scene.
In order to achieve a high level of success, each Franchisee must adhere to the proven reliable and valid system of operating procedures. A thorough working knowledge of the vision, objectives, policies and procedures, and a commitment to safeguard the interest of all franchisees are also key determinants of success.
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