Maher Ahmad Alda’da’ is the Managing Director of Impressions Business Consultancy. He has vast experience working in the food & beverages industry. His skills include Marketing Management, Negotiation, Business Planning, Operations. Impressions Business Consultancy specialise in franchising business for local / regional brands as well as acquiring international franchises from abroad. The company includes brands like Steakanji, Boston Fried Chicken, Shaheen Roastery and Crepeaholic. In the below interview we are talking shop with Maher about Business Consultancy service that they offer for franchise clients.
I started working in the franchise business since 1990 working for one of the biggest franchises in the Middle East. I was incharge of brands like KFC/Hardees/Pizza Hut/TGIF/ Costa Coffee/Red Lobster/Olive Garden and Long Horn Steakhouse. In 2017 I started my own company for franchising for the F&B and giving business solutions to local/regional and international brands. I do business for brands like Steakanji/Crepeaholic/Shaheen Roastery/Boston Fried Chicken/Ocean for seafood/The Pit (House of Barbeque) ,Pizza Buds and many more.
We provide our clients different kinds of services:
Inorder for a brand to be franchisable there are certain criterias that should be available:
As a business consultant sometimes companies undermine our role and they believe that we are there only to take their money.
Once we started to be known in the markets, companies started to ask about us and to work with us
Franchising regional brands in different markets putting brands in the right direction for franchising
My best moment when the first franchising agreement signed in Saudi Arabia.
I see my company handling big local and regional brands in new markets like Egypt/Iraq/Libya,Europe/Far East…
If you are a franchisor make sure to support your franchisee as he is your partner.
If you are a franchisee you have to give full support to the brand and follow the system that the franchisor built for the brand to succeed.
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