The indisputable standard of Al Sultan Sweets

Al Sultan Sweets International Company is considered as one of the most famous luxury confectionery companies in the Middle East. It was started in Damascus, Syria – a land with the reputation of Mediterranean sweet expert. In this interview with Mr. Samer Saeid Al Kasir, CEO of Al Sultan International Confectionery & Chocolate, we discuss about the indisputable standard of Al Sultan Sweets. Further we can see how his talents, dedication and passion has helped him build a brand that is spread across over 40 countries.

1.How did you enter the franchise business?

We got the best local, regional and international awards, such as the Best Taste Award from Brussels, Belgium, the Arab Creativity Shield Award, and our entry into the Guinness Book of Records to reach the world, which allows us to grant our brand to whoever deserves it.

2. Where and how did the idea of your concept come from?

Our ambition is to combine the genuineness of the past with the requirements of the present whilst keeping an eye on the future. That our sweets are distinguished, like gold, over other minerals. Inspired by the rich heritage of our land, we decided to use our talents and experience to give the world a masterpiece.

3.What inspired the brand name?

The Sultan is the highest leadership of the Arabs, and so will become our Sweets. A world-renowned brand of oriental sweets under the name of “Al Sultan Sweets”.

4.What is the story behind the brand’s logo?

Our logo indicates the ancient Roman civilization that existed on our Syrian land, and which we hope our sweets will become that legacy.

5. What makes your brand different from your competitors?

The secret of Al Sultan Sweets is the combination of authentic recipes, traditional craftsmanship, modern technology and to preserve focus on high standard of quality and taste at all levels. Starting with raw materials, passing through manufacturing methods and packaging, and ending with the consumer. And to use the best natural materials in creating our sweets.

6. What are the essential qualities that you look for in a franchisee?

We are seeking franchisee globally that fit the following criteria:

• Dedication and Passion to Work
• Determination for Development
• Good Business Experience
• Ethical and Financial Commitment

7. How long does it take, in an average, for your franchisee to realize their investment?

It takes in an average 6 months or a year to realize their investment.

8. What was the major challenge you faced in your career, and how did you overcome it?

The most important challenges that I have faced during my career, was that others trying to frustrate me that I will not be able to reach my goals. With my strong determination, persistence, self-confidence and passion to my work, I overcame all these challenges.

8.1.What is your best achievement?

We have built the brand reputation of Al Sultan Sweets a world-renowned brand of oriental sweets with high standards of quality and taste.

9. How does your business day start?

By creating a daily work plan. I look at things I have planned for the day and manage it accordingly to its schedules.

10. What was your best moment throughout your franchise career?

It is when the moment of signing the franchise agreement and start to work with my franchisee towards the development.

11. Where do you see your brand in the next 5 years?

To put ourselves on the global map in every 1,000 square kilometers of the world.

12. Any tips you want to impart to our readers who want to be in the franchise industry?

• Determining the goal.
• Developing the political and executive steps to achieve it.
• Follow up the product in all its small and large details.
• Participation in local and international exhibitions and conferences.
• Continuous training and development for staff and employees, and taking their valuable suggestions.
• Keep up with the latest developments in your field of work.

Get to know who are the industry key players, visit our Interview of the Week page.

To stay updated, visit our Franchise News section.

To learn more, visit our Franchising Tips section.