ASTONS – Quality & Affordability

astons logo

ASTONS is a classic American Steakhouse offering a high quality, great value for money approach that creates a high-volume business with excellent returns. A streamlined and easily executable operational approach makes ASTONS unique as it can be operated without experienced chefs and by a team with basic F&B experience and capability.


The company was established in the year 2005 by Mr Aston Soon who saw tremendous value in providing good value Western meals in a revolutionary way. Aston Soon wanted to bring quality Western cuisine to the masses at affordable prices.

With an idea, and the support of family and friends, he left his daily job as a restaurant chef to strike out on his own in 2005.

With a humble beginning in a coffee shop in Singapore, before long ASTONS gathered a loyal following.

Listening to customers

After listening to customers’ feedback, Mr. Aston shifted few doors down and into its own shop-front. That made able to dine in a more spacious and comfortable environment. Considering customers’ needs and responding to their suggestions and feedback proved to be an important factor for success.

Within a few years, the ASTONS brand established itself as a household name, synonymous with quality and affordability.

The menu consists of chilled beef, chicken, Lamb, and Fish with additional specials like Pasta and Burgers. A nice and fresh selection of side dishes are complementing the meals.

ASTONS contemporary cowboy themed design has proven to be an evergreen for all walks of life. It has since attracted customers of all ages. Starting with young professionals and students in Singapore.

Aston Soon, founder of ASTONS

Aston Soon, founder of ASTONS

Today, ASTONS has over 13 different brands. Their latest is The RANCH Steakhouse by ASTONS. It is a classic steakhouse concept that aims to bring high-quality beef from around the world, once again for affordable prices.

Ready to become their franchisee? Visit their website and read what they offer and expect from their franchisees.

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