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Auntie Anne’s Pretzels are guaranteed to please

By on July 28, 2022

What began as a single stand selling handmade pretzels and fresh-squeezed lemonade at a Pennsylvania farmer’s market has since become the largest hand-rolled soft pretzel franchise in the world. The recipe for Auntie Anne’s® global success is simple: prioritize people, commit to quality, and never, ever underestimate the power of freshly baked dough.

Auntie Anne’s got its start in 1988 when Anne Beiler bought a stand in a Pennsylvania farmer’s market. After some experimentation, “Auntie” Anne created a masterpiece — the same freshly baked goodness you know and love today.

CARING FOR OTHER PEOPLE IS OUR PURPOSE

At Auntie Anne’s, a commitment to giving back isn’t merely a motto that hangs on a wall. It’s not a marketing stunt. From day one 30 years ago, giving back has been woven into the fabric of the company. “Auntie” Anne Beiler started baking pretzels to help fund her husband’s desire to provide free family counseling services for their community. He ultimately realized his dream and opened a counseling center. In, as she calls it, “a twist of fate,” Anne found her true calling as an unlikely entrepreneur, taking her business from a single farmer’s market stand to the world’s largest soft pretzel franchise. Throughout it all, Anne remained steadfast in her commitment to giving back, saying, “Caring for other people is the purpose of Auntie Anne’s.”

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