Everything is about creating your own perfect bowl of stir fry sounds delicious and exciting. Genghis Grill, the nation’s leading create-your-own concept was launched in Dallas, Texas in 1998, challenging fans to Go Bowl(d) and create something special.
At Genghis Grill, each guest is a chef, offering broad appeal and catering to various flavor preferences and lifestyles including keto, gluten-free, low-carb, vegan and vegetarian options. Each guest begins their journey at the famous Fresh Market Bar, where they can choose from over 80 fresh ingredients and flavorful sauces. Then, the Genghis Grill grillmasters cook their creations to perfection on the iconic grill. They create unique, diverse and fun flavor and ingredient combinations in our Chef-crafted bowls, which you can order from the table or online easily.
Starting in 2017, the brand started making significant, foundational investments in technology and training to grow the off-premise segment. Partnering with Olo on an innovative, custom online ordering platform, the off-premise digital experience features flexible options for convenient pickup, curbside service and branded-delivery services, in addition to partnering with all major 3rd party delivery providers. Genghis recently launched Genghis Grill Catering, to capture another significant market and drive incremental revenue. Today, off-premise sales makeup over 35% of overall sales, with the goal being to grow those sales to over 50% in the next few years.
In 2018, Genghis put a focus on brand reimaging, heightened customer service, improved food quality and even more operational excellence to continue to refine the customer experience. Recently, the brand has added new service options and new flavors with Chef-curated bowls for easy ordering, featuring flavors from all around the world, including traditional Asian-fusion, Tex-Mex, Italian and more.
Genghis Grill has identified key markets in its franchise expansion strategy across the South Atlantic, Midwest and Southwest as part of its development plan, offering the perfect opportunity for restaurant operators looking for a DMA filler or to expand their restaurant portfolio.
Today, the brand has more than 50 locations open across the country, serving 3.2 million customers annually. Genghis Grill is well on its way to becoming America’s favorite bowl restaurant.
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