FIRE Fitness – Driven by Passion for Fitness

The world of fitness is constantly evolving. New workouts and fitness regimes are born in every part of the world. And the drive to be stronger and better helps us enjoy a better quality of life. FIRE Fitness was born and driven by passion for fitness. A team that promises to take your fitness to the next level.

Forged by Fire

Evolution Wellness is a company known for its diverse portfolio of fitness and wellness brands. They currently operate in over 170 properties across 6 countries with over 6000 employees. FIRE Fitness is one of their latest fitness franchise brands that was founded in September 2015.  The brand aims to help people ignite and fuel their inner motivation to lead a rich, full life inspired by fitness. Today, FIRE Fitness enjoys a leadership position in the premium boutique segment, delivering some of the most popular fitness class experiences in the market today including the proprietary BARRE, FORCE, RIDE, STRIDE, and STRIKE.

Related Read: Evolution Wellness reveals plans for fierce expansion

Driven by Passion for Fitness

Established in Malaysia in 2015 by several fitness industry veterans – husband and wife duo Dave Nuku and Tracy Minnoch-Nuku, and Rich Hutson – FIRE Fitness enjoys a leadership position in the premium boutique segment in Malaysia, delivering some of the most popular boutique fitness class experiences in the market today. There are currently four FIRE Fitness clubs – or Firestations – in Malaysia, delivering virtual and physical proprietary classes such as BARRE, FORCE, RIDE, STRIDE, and STRIKE. Moreover, Rich Hutson, FIRE Fitness’s Co-founder, has 30 years of experience in the fitness industry and will be leading the training to support all FIRE Fitness licensees.

For any further Franchising queries, please contact

Fire Fitness Brand Manager: Troy Franklin – troy@worldfranchiseassociates.com

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