The Lore and Lure of Long John Silver’s

The Lore and Lure of Long John Silver’s began in 1969 in USA. It is the largest seafood QSR operator in the U.S. Since inception, its mission has been to make great tasting, sustainably sourced and affordable seafood accessible to consumers across the globe. Today, Long John Silver’s owns, operates and franchises nearly 700 restaurants located across 38 U.S. states and Singapore.

Founded in 1969 by Jim Patterson, Long John Silver’s pioneered the seafood quick service restaurant industry, making great tasting, sustainably sourced and affordable seafood accessible to consumers across the country. Over the last ~50 years, Long John Silver’s has combined its national scale, strong consumer awareness, craveable menu, compelling proposition, and unmatched seafood knowledge and expertise. Today, Long John Silver’s owns, operates and franchises nearly 700 restaurants (~70% franchised) located across 38 U.S. states and Singapore generating annual system wide sales of ~$413 million.

Craveable seafood, like that offered by Long John Silver’s, has grown in popularity as a healthier alternative to typical QSR offerings. Long John Silver’s QSR format (including drive-thru’s) offers superior convenience compared to traditional full service seafood concept. Over 97% of Long John Silver’s units have a drive-thru. Known for its premium quality seafood at affordable price points, Long John Silver’s offers extraordinary value to its customers

Long John Silver’s Quality – Not only is LJS’ food craveable and delicious, it is sourced responsibly and its quality is unsurpassed in the restaurant industry. Long before sustainability became an industry buzzword, Long John Silver’s was creating strategic partnerships with those who shared the vision of fishing smarter with less environmental impact. Wild-caught fish come from the deep waters of the Bering Sea while other items such as shrimp are sourced from only the best managed supply partners. Long John Silvers’ seafood is antibiotic free, hormone free, GMO free, additive free and contains no artificial colors or flavors.

Long John Silver’s Brand Manager: Troy Franklin – troy@worldfranchiseassociates.com

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