Your lifelong wellness starts at The Vitamin Shoppe

As today’s consumers become more health conscious, meeting their demand for vitamins and supplements has become a retail opportunity. Everyone is deserving of good health. At The Vitamin Shoppe®, their commitment to good health for all is reflected in their dedicated teams that serve communities across the globe.

The Vitamin Shoppe Story

Since 1977, The Vitamin Shoppe® has been dedicated to helping you become your best self, however you define it. We’ve got vitamins, naturally—but we’re so much more! At VitaminShoppe.com, our VShoppe app, and in over 780 stores across the country, you’ll find a huge assortment of high-quality, cutting-edge supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and more.

Each Health Enthusiast® at The Vitamin Shoppe has a unique story and life experience. We draw pride and strength from a deep appreciation of our differences and collective passion for helping our customers become their best selves, however they define it. This bonds us and drives us to deliver high-quality nutritional and self-care solutions from the most innovative brands, as well as expert guidance to support any health goal..

The Vitamin Shoppe Family of Brands

Our brands are put through 320 rigorous quality assurance steps, and ingredient purity and potency are verified by independent, third-party labs. You can feel confident that all products from The Vitamin Shoppe® family of brands meet or exceeds industry quality standards.

To get to know who are the industry key players, visit our Interview of the Week page.

To stay updated, visit our Franchise News section.

To learn more, visit our Franchising Tips section.