Webinar Archive August 2022


Learn more about the lucrative B2B franchise sector. Our monthly webinar programme connects you with leading industry experts who will provide a wealth of free business knowledge and an understanding of the considerations involved in the acquisition, launch and operations of a B2B franchise brand in the GCC.

Learn why the B2B franchise sector is gaining momentum across the GCC and get an idea of why looking at franchise opportunities with B2B franchise brands may be a good decision.

We have three experts including a leading international franchise consultant and 2 experienced B2B franchise & development experts responsible for developing B2B franchises internationally who will be joining us as speakers to share their knowledge and experience including insights from the B2B franchise operators on the challenges and successes they have encountered as they expand their brand domestically and internationally.

Key Takeaways

  • Overview of B2B Franchises Currently Operating in GCC
  • Considerations for Acquiring B2B Franchise for a GCC Country
  • Deep Dive into 2 International B2B Franchise Brands
Moderator: Troy Franklin
Managing Partner
World Franchise Associates

Time: 17:15 – 17:30


Troy has more than 30 years of experience in senior executive positions in international franchising and business development. His experience spans across more than 70 countries and multiple regions including extensive experience in the Asia Pacific Region and across the Indian Sub-Continent, Europe, the Middle East, and parts of Africa.

Speaker: Mark Mackenzie
Jaymak, Australia

Time: 17:15 – 17:30


Mark Mackenzie is the current CEO of Jaymak. He was the founder of the Jaymak business when it commenced operations in Sydney, Australia in 1998. He developed and revolutionized the way in which refrigerated food and beverage cleaning systems are implemented and professionally conducted in Australia. In 2006, he successfully wrote SOPs and training programs for the company to reach ISO9001 and ISO22000 certification. In 2011, Jaymak successfully won the Food Safety Management System Business Excellence Award and in 2020 Jaymak was the finalist in the Australian Small Business Champions Award and Best Small Business in the last Decade. The Jaymak business conducts food safety management programs, infection control and other specialised cleaning programs throughout Australia and New Zealand with Master Franchise licences currently available in other countries and regions.

Speaker: Mark Steel
International Business Unit Managing Director
Pall-Ex Group

Time: 17:15 – 17:30

Mark has worked in the UK logistics sector within the Pall-Ex organisation for over 10 years.  Initially Mark was in control of the UK business’s commercial activity and has had varying roles within the organisation.  As the Managing Director of the International Business Units, he now has all of the Pall-Ex group’ international activity within his remit.  This includes existing licensee relationships, new licensee development and the management of shareholding licensees within Benelux, Ireland, Czechia & Poland.  Mark is responsible for all external activity for the international development including relationship management with associates, lawyers, franchise groups and marketeers.

Mark & his team manage the complete cycle of finding potential new partners across the globe to the start-up of the network in any given territory. The Pall-Ex model operates in 13 countries with 7 master licensees.  Under his remit also falls the UK export and import activity including challenging post-brexit customs activity.