Dani led the marketing and branding teams of a global franchisor and later on became a franchisee herself, before founding her award-winning franchise marketing agency. Gaining invaluable experience and extensive knowledge of franchise marketing, both client and agency-side, Dani has worked with franchises from the UK, USA, Australia, Europe and South America, some of which have a presence in more than 2,600 locations worldwide.
Dani has also a published author, in May 2022 she published her book on franchise marketing called Franchise Fame: An insider’s marketing guide to incremental growth and soaring success for franchisors. As a key person of influence in the sector, Dani has been featured in multiple media outlets and is often invited to talk about franchising and franchise marketing at conferences, events and podcasts.
Valeri has over 8 years of experience in sales in various sectors. His professional path includes a number of companies worldwide. For the last 3 years, Valeri has been leading the sales team of Fantastic Services – the fastest growing franchise network in the UK. Prior to that, he was CMO at Develandoo for three years, one of Europe’s leading artificial intelligence companies.
He has participated in the largest franchise exhibitions in the world such as the National Franchise Exhibition in Birmingham and The International Franchise Show London. He has extensive experience in working with cold contacts and closing deals when buying a business. Valeri’s real passion is to help people achieve their business goals.
Iliess is French and joined MBE in 2019. He’s responsible for the development of the MBE brand in African and Asian territories through Master License agreements. At the same time, he supports the existing MBE Master Franchisees globally through initial training and ongoing support.