Webinar Archive – May 2021

Chairperson & Speaker: Troy Franklin

World Franchise Associates, COO

Time: 17:00 – 17:15 (UTC +4, Dubai Time)

Troy has more than 30 years of experience in senior executive positions in international franchising and business development working directly with and consulting for both franchisors and master franchisees across the various sectors of the franchise industry including F&B, retail, and services. Troy’s experience spans across more than 70 countries and multiple regions including extensive experience in the Asia Pacific Region and across the Indian Sub-Continent, Europe, the Middle East, and parts of Africa. Since 2014 Troy has been a Partner & Director of World Franchise Associates (WFA). Since joining WFA Troy has been instrumental in helping WFA expand into the Asia Pacific Region and in guiding the company and launching new programs and initiatives. Troy has also played a key role in recruiting new clients and in supporting existing WFA clients with their international development initiatives worldwide. Troy has spoken at leading franchise expos and events internationally and his broad experience and exposure lend itself to his presentation topics which are founded on his real-world experience.

Speaker: Josh York

GYMGUYZ , Founder & CEO

Time: 17:15 – 17:30

From his parents dining room to an international brand, GYMGUYZ Founder & CEO, Josh York, is an American dream come true. 12 years ago, Josh York was sitting at his parents dining room table hammering out the idea that would become GYMGUYZ – a mobile in-home fitness training provider today boasting 251 locations across 30 states and 3 countries. Josh, who believes sleep is the enemy and subscribes to 4-5 hours a night with a 4:00 a.m. workout followed by a sauna and 31’ cold plunge daily, wasn’t going to be denied his dream. It has been an incredible journey. To devising visionary business plans where his mom served dinner and today is rubbing shoulders with major disruptors in the business industry such as Gary Vaynerchuk, Phil Knight (Nike Founder) and Trent Shelton, to name a few, Josh and his experienced franchise management team expects to open another 150 locations in 2021. Josh’s competitive nature, passion for living and presence makes him one of the most sought-after motivational speakers of the day.

Speaker: James Williams

Mayweather Boxing + Fitness CEO

Time: 17:30 – 17:45

Title: Mayweather Boxing + Fitness: An Undefeated Franchise Created by the Champ


James Williams is the co-founder of the Mayweather Boxing + Fitness concept and has been serving as Mayweather Boxing + Fitness CEO since its inception in 2017. Previously, James was a co-founder and Principal at Ivy Venture Partners, where he partnered with Floyd Mayweather and Beyoncé to develop each of their various business ventures. He is a former strategy consultant at premier global consulting firm, Bain & Company; and a former corporate lawyer at the global Magic Circle law firm, Clifford Chance. James has a BA from the University of Leeds, a J.D. from Nottingham Law School and an MBA from Wharton Business School. James continues to lead the global strategy and day-to-day operations of the Mayweather Boxing + Fitness brand.