Webinar Archive – November 2020

Dr. Edith B. Steiner is Growentas GmbH Chief Executive Officer. Prior to Growentas, she was for over a decade fully involved in over 70 full-scale franchising business consulting projects for small to large-sized companies in the Adriatic region and Austria, for FranAdria, a leading franchising consultancy company in the Adriatic area.
Steiner also worked for strong global franchise brands, in Austria, as franchise development and change manager, in the role of FranAdria outsourced consultant. Her focus was on reinventing and improving the franchise systems, building solid franchisor-franchisee relationships, improving business unit results, and helping in the internationalization of the companies through franchising.
Her extensive experience in development and management of franchise business models initiated her studies into PhD research on a global level about Risk and Incentives in Franchising Contracting. Her work showed how franchise companies change their determinants of incentives as industries and markets evolve, and for that reason, long-term strategies in franchising demand constant in-depth examination and development due to its multifaceted aspects. Through her academic work, she has embraced the importance to continually focus on helping create profitable, sustainable, and valuable franchise brands.

Mery was born in Spain, she is a mother of three children, aged 18, 14, and 10 years old. She studied Business both in Spain and France and has been working for more than 12 years for multinational companies as Price Waterhouse. She got a specialization in lean manufacturing.
Mery and her partner decided to set up their own company 14 years ago and as they loved the beauty sector they decided to get involved with it. They create their own brand, d-uñas, with the dream of bringing it internationally. Their obsession is giving the customer a good service so that we get a loyal customer. Nowadays they have a chain of 200 d-uñas beauty salons and are presented in 10 countries. They keep on dreaming.